Measured vs Northbeam: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Measured | Northbeam |
|---|---|---|
| tier 1 | $2500/mo — Continuous in-market incrementality testing, cross-channel attribution, media mix modeling | $1500/mo — Chosen by annual marketing spend |
| tier 2 | $6000/mo — Full portfolio testing, custom retailer sales data feeds, dedicated data science strategist | $3500/mo — Per month |
| tier 3 | — | On request — Contact for a quote |
| tier 4 | — | On request — Contact for a quote |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Measured if
- Direct-to-consumer and omnichannel brands spending over $1M annually on digital ads
- CMOs wanting independent proof of incrementality beyond Meta and Google reported ROAS
Choose Northbeam if
- Brands spending enough on ads that a $1,500 floor is a rounding error
- Teams that need halo effects and journeys, not last-click
Where each one disappoints
Measured
- Early-stage startups spending less than $10,000 monthly on ads
Northbeam
- Anyone under serious ad spend — the cheapest published tier is $1,500/mo
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.