MailerLite vs Substack: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | MailerLite | Substack |
|---|---|---|
| tier 1 | $10/mo — Up to 500 subscribers, unlimited monthly emails, 3 user seats, 24/7 email support | Free — Unlimited subscribers, unlimited email sends, podcast hosting, community chat, 10% fee only on paid subscriptions |
| tier 2 | $20/mo — Up to 500 subscribers, unlimited emails, unlimited user seats, custom HTML editor, smart sending | — |
| tier 3 | $139/mo — Custom subscriber volume, dedicated IP, deliverability manager, custom landing page design | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose MailerLite if
- Small businesses, bloggers, and marketing teams looking for an intuitive, affordable email marketing tool
- Merchants building visual landing pages, signup popups, and automated welcome sequences easily
Choose Substack if
- Independent journalists, essayists, and thought leaders building a direct subscriber-supported publication
- Writers wanting viral audience discovery through the Substack app, Notes feed, and recommendation network
Where each one disappoints
MailerLite
- High-frequency algorithmic stock market predictive modeling
Substack
- Ecommerce brands needing complex behavioral cart abandonment automation sequences
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.