Loox vs Tolstoy: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Loox | Tolstoy |
|---|---|---|
| tier 1 | $9.99/mo — 100 monthly review request emails, photo reviews, review widgets | $19/mo — 5,000 monthly video views, shoppable video feeds, product tagging, video quiz |
| tier 2 | $34.99/mo — 300 monthly review requests, video reviews, Google Shopping integration, upsells | $99/mo — 25,000 monthly video views, custom branding, dynamic product sync, priority support |
| tier 3 | $299.99/mo — Unlimited review requests, Klaviyo flows, multi-lingual review widgets | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Loox if
- Shopify and DTC brands relying on visual customer photo reviews and social proof
- Merchants looking to boost average order value with one-click post-purchase upsells
Choose Tolstoy if
- Shopify DTC brands looking to increase conversions with TikTok-style shoppable video carousels
- Merchants showcasing customer UGC video testimonials directly on product pages
Where each one disappoints
Loox
- B2B service businesses that do not sell physical products on ecommerce storefronts
Tolstoy
- B2B enterprise portals with text-only software documentation
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.