Later vs Metricool: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Later | Metricool |
|---|---|---|
| tier 1 | $25/mo — 1 social set (30 posts per profile/mo), visual planner, Linkin.bio | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X |
| tier 2 | $45/mo — 3 social sets (150 posts per profile/mo), 3 user seats, team collaboration | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn |
| tier 3 | $80/mo — 6 social sets (unlimited posts), 6 user seats, custom analytics reports | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API |
| tier 4 | — | On request — White label, dedicated manager |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Later if
- Visual brands, creators, and social managers prioritizing Instagram and TikTok aesthetics
- E-commerce stores driving social traffic to products via custom Linkin.bio pages
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Where each one disappoints
Later
- B2B sales teams running outbound cold email outreach sequences
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.