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HubSpot AI Search Grader vs Profound: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanHubSpot AI Search GraderProfound
tier 1 Free — One-time analysis, no account required $99/mo — ChatGPT tracking only, 50 prompts, 100 agent credits a month
tier 2 $50/mo — Continuous monitoring $399/mo — 3 answer engines, 100 prompts, 400 agent credits
tier 3 — On request — Up to 9 answer engines, SSO/SAML, SOC 2

read from both vendors' pricing pages · 20 Aug 2026 · how we verify

Choose HubSpot AI Search Grader if

  • Anyone wanting a baseline reading before paying for a tracker
  • Teams already on HubSpot who can move to continuous monitoring at $50

Choose Profound if

  • Brands whose buyers now start in an AI assistant

Where each one disappoints

HubSpot AI Search Grader

  • Ongoing tracking — the free grader is a snapshot, not a monitor

Profound

  • Small sites — pricing is quoted and enterprise-shaped

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

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