Hootsuite vs Sprout Social: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Hootsuite | Sprout Social |
|---|---|---|
| tier 1 | $99/mo — Per user — up to 10 social accounts | $79/mo — Per seat — up to 5 social profiles |
| tier 2 | $199/mo — Per user — unlimited accounts, automation | $199/mo — Per seat — 5 social profiles, competitor insights |
| tier 3 | $399/mo — Per user — approvals and team workflows | $299/mo — Per seat — unlimited profiles |
| tier 4 | On request — Custom — org-wide governance | $399/mo — Per seat — unlimited profiles, advanced automation |
| tier 5 | — | On request — Custom |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Hootsuite if
- Enterprises that need social governance and audit trails
- Teams already standardised on it who value the integration depth
Choose Sprout Social if
- Larger teams needing approvals, listening and reporting in one place
Where each one disappoints
Hootsuite
- Agencies with many staff — per-user billing makes headcount the cost, unlike Sendible at $35 with unlimited users
Sprout Social
- Small teams — at $79 per seat the entry cost rises fast with headcount, and both cheap tiers cap at 5 profiles
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.