Hootsuite vs Metricool: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Hootsuite | Metricool |
|---|---|---|
| tier 1 | $99/mo — Per user — up to 10 social accounts | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X |
| tier 2 | $199/mo — Per user — unlimited accounts, automation | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn |
| tier 3 | $399/mo — Per user — approvals and team workflows | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API |
| tier 4 | On request — Custom — org-wide governance | On request — White label, dedicated manager |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Hootsuite if
- Enterprises that need social governance and audit trails
- Teams already standardised on it who value the integration depth
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Where each one disappoints
Hootsuite
- Agencies with many staff — per-user billing makes headcount the cost, unlike Sendible at $35 with unlimited users
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.