HockeyStack vs Triple Whale: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | HockeyStack | Triple Whale |
|---|---|---|
| tier 1 | $299/mo — Up to 10 users | Free — 12-month lookback, 10 users, blended ROAS across channels |
| tier 2 | $599/mo — Up to 50 users | $179/mo — Everything in Free, plus paid features |
| tier 3 | On request — Custom — unlimited users | $549/mo — Trusted attribution, AI operator across the app and Slack |
| tier 4 | — | $1349/mo — Automated growth workflows |
| tier 5 | — | On request — Unified measurement and AI orchestration |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose HockeyStack if
- B2B teams with long cycles and multiple touchpoints
Choose Triple Whale if
- Stores wanting one blended view across ads, store and Amazon
- Founders testing attribution before paying — the free tier keeps a 12-month lookback
Where each one disappoints
HockeyStack
- Ecommerce — the model is built around accounts, not orders
Triple Whale
- Anyone budgeting from the tier price alone — GMV moves the final figure
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.