HeyGen vs Pictory: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | HeyGen | Pictory |
|---|---|---|
| tier 1 | Free — 3 videos a month, up to 1 minute, watermarked | $29/mo — 30 videos per month, 10 mins text-to-video length |
| tier 2 | $29/mo — Videos up to 30 min, 1080p, watermark removed | $59/mo — 60 videos per month, 20 mins length, ElevenLabs voiceovers |
| tier 3 | $49/mo — Videos up to 30 min, 4K export, faster processing | $149/mo — 90 videos per month, custom brand kits, team sharing |
| tier 4 | $149/mo — Videos up to 60 min, plus $20 per seat a month | — |
| tier 5 | On request — No duration cap, highest concurrency | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose HeyGen if
- Teams localising one video into many languages without reshooting
- Advertisers testing many script variants cheaply
Choose Pictory if
- Content marketers repurposing existing blog articles into short video clips
- Educators and course creators turning lecture transcripts into video explainers
Where each one disappoints
HeyGen
- Teams of five or more — Business adds $20 per seat on top of the $149 base
Pictory
- Brands needing live photorealistic human avatar presentations
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.