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Common Room vs Unify GTM: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanCommon RoomUnify GTM
tier 1 $2500/mo — Billed annually — 5 seats, up to 100k contacts, 5k research credits $499/mo — Website visitor tracking, intent signals, AI email generation, CRM sync
tier 2 On request — 15 seats, up to 250k contacts, dedicated CSM $999/mo — Full intent waterfall, autonomous SDR agents, custom playbooks, dedicated CSM
tier 3 On request — 30 seats, up to 750k contacts

read from both vendors' pricing pages · 20 Aug 2026 · how we verify

Choose Common Room if

  • Teams whose buyers live in Slack and community forums rather than inboxes
  • Anyone wiring buyer data into AI agents — the MCP server ships on every plan

Choose Unify GTM if

  • B2B sales teams running warm outbound plays based on intent
  • Demand generation directors converting anonymous website traffic into meetings

Where each one disappoints

Common Room

  • Small teams — the published entry is $2,500/mo billed annually

Unify GTM

  • B2C retail product coupon broadcasts

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

Other options