Buffer AI Assistant vs Later: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Buffer AI Assistant | Later |
|---|---|---|
| tier 1 | Free — Up to 3 channels, 10 scheduled posts per channel, basic AI Assistant, landing page builder | $25/mo — 1 social set (30 posts per profile/mo), visual planner, Linkin.bio |
| tier 2 | $6/mo — Per channel monthly, unlimited scheduled posts, social analytics, engagement inbox | $45/mo — 3 social sets (150 posts per profile/mo), 3 user seats, team collaboration |
| tier 3 | $12/mo — Per channel monthly, unlimited team members, draft approvals, exportable reports | $80/mo — 6 social sets (unlimited posts), 6 user seats, custom analytics reports |
| tier 4 | $120/mo — Up to 10 channels included ($6/extra channel), custom client access permissions | — |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Buffer AI Assistant if
- Teams that want scheduling to simply work
Choose Later if
- Visual brands, creators, and social managers prioritizing Instagram and TikTok aesthetics
- E-commerce stores driving social traffic to products via custom Linkin.bio pages
Where each one disappoints
Buffer AI Assistant
- Anyone expecting deep AI features — the layer is thin
Later
- B2B sales teams running outbound cold email outreach sequences
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.