Braze vs CleverTap: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Braze | CleverTap |
|---|---|---|
| tier 1 | $2500/mo — Omnichannel messaging (email, push, SMS), Canvas journey builder, Sage AI copy assistant | $1200/mo — Up to 100,000 MAU, automated behavioral segmentation, push, email, in-app messaging |
| tier 2 | $6000/mo — Real-time stream data ingestion, predictive churn modeling, custom SLA, dedicated architect | $3000/mo — Predictive AI segmentation, emotional intent scoring, multi-language support, dedicated CSM |
read from both vendors' pricing pages · 23 Aug 2026 · how we verify
Choose Braze if
- Global consumer mobile applications and omnichannel retailers with millions of active users
- Enterprise growth marketing leaders coordinating complex cross-channel user retention campaigns
Choose CleverTap if
- High-scale consumer mobile apps in ecommerce, streaming, gaming, and on-demand delivery
- Product and retention managers driving long-term customer engagement and repeat orders
Where each one disappoints
Braze
- Small boutique consulting agencies
CleverTap
- Low-volume high-ticket B2B account executives
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.