Brandwatch vs Sprout Social: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brandwatch | Sprout Social |
|---|---|---|
| tier 1 | On request — Consumer Research AI, full historical archive access, custom Boolean queries, dedicated analyst | $79/mo — Per seat — up to 5 social profiles |
| tier 2 | — | $199/mo — Per seat — 5 social profiles, competitor insights |
| tier 3 | — | $299/mo — Per seat — unlimited profiles |
| tier 4 | — | $399/mo — Per seat — unlimited profiles, advanced automation |
| tier 5 | — | On request — Custom |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Brandwatch if
- Fortune 500 consumer brands and global research agencies conducting deep audience sentiment analysis
- Marketing directors identifying emerging product trends and brand sentiment shifts before competitors
Choose Sprout Social if
- Larger teams needing approvals, listening and reporting in one place
Where each one disappoints
Brandwatch
- Solo bloggers wanting simple auto-posting to personal LinkedIn accounts
Sprout Social
- Small teams — at $79 per seat the entry cost rises fast with headcount, and both cheap tiers cap at 5 profiles
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.