Brand24 vs Sprout Social: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brand24 | Sprout Social |
|---|---|---|
| tier 1 | $249/mo — 3 keywords | $79/mo — Per seat — up to 5 social profiles |
| tier 2 | $349/mo — 7 keywords | $199/mo — Per seat — 5 social profiles, competitor insights |
| tier 3 | $499/mo — 12 keywords | $299/mo — Per seat — unlimited profiles |
| tier 4 | $699/mo — 25 keywords | $399/mo — Per seat — unlimited profiles, advanced automation |
| tier 5 | $1499/mo — From $1,499/mo — custom keyword count | On request — Custom |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Brand24 if
- Brands that need to hear about problems early
Choose Sprout Social if
- Larger teams needing approvals, listening and reporting in one place
Where each one disappoints
Brand24
- Small brands — entry price assumes real mention volume
Sprout Social
- Small teams — at $79 per seat the entry cost rises fast with headcount, and both cheap tiers cap at 5 profiles
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.