Brand24 vs Sprinklr Social: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brand24 | Sprinklr Social |
|---|---|---|
| tier 1 | $249/mo — 3 keywords | $299/mo — Per user/mo, multi-account publishing, social listening, unified inbox |
| tier 2 | $349/mo — 7 keywords | On request — AI governance, custom compliance workflows, automated crisis detection, dedicated TAM |
| tier 3 | $499/mo — 12 keywords | — |
| tier 4 | $699/mo — 25 keywords | — |
| tier 5 | $1499/mo — From $1,499/mo — custom keyword count | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Brand24 if
- Brands that need to hear about problems early
Choose Sprinklr Social if
- Global multi-brand corporations managing hundreds of social media channels
- Enterprise customer care teams handling high-volume social support inquiries
Where each one disappoints
Brand24
- Small brands — entry price assumes real mention volume
Sprinklr Social
- Freelance content writers
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.