Brand24 vs Prowly: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brand24 | Prowly |
|---|---|---|
| tier 1 | $249/mo — 3 keywords | $258/mo — Media database access, 2,000 monthly pitch emails, online newsroom, media monitoring |
| tier 2 | $349/mo — 7 keywords | $448/mo — Full journalist database, 5,000 pitch emails, PR CRM, coverage reports, custom branding |
| tier 3 | $499/mo — 12 keywords | On request — Custom media database search, dedicated account manager, custom press release workflows |
| tier 4 | $699/mo — 25 keywords | — |
| tier 5 | $1499/mo — From $1,499/mo — custom keyword count | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Brand24 if
- Brands that need to hear about problems early
Choose Prowly if
- PR agencies, startup founders, and brand communications directors pitching relevant tech and lifestyle journalists
- Communications teams creating branded online newsrooms, press releases, and automated PR coverage books
Where each one disappoints
Brand24
- Small brands — entry price assumes real mention volume
Prowly
- Ecommerce stores calculating cart abandonment discount codes
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.