Brand24 vs Metricool: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brand24 | Metricool |
|---|---|---|
| tier 1 | $249/mo — 3 keywords | Free — 1 brand, 20 posts a month, 5 competitors, 30 days of analytics; no LinkedIn or X |
| tier 2 | $349/mo — 7 keywords | €16/mo — From €16 — 10 brands, unlimited publishing, 100 competitors, LinkedIn |
| tier 3 | $499/mo — 12 keywords | €43/mo — From €43 — 50 brands, approvals, Looker Studio connector, API |
| tier 4 | $699/mo — 25 keywords | On request — White label, dedicated manager |
| tier 5 | $1499/mo — From $1,499/mo — custom keyword count | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Brand24 if
- Brands that need to hear about problems early
Choose Metricool if
- Agencies managing many brands — 50 on the €43 tier is generous
- Anyone who wants competitor tracking inside a scheduler rather than as a separate tool
Where each one disappoints
Brand24
- Small brands — entry price assumes real mention volume
Metricool
- Teams whose main channel is LinkedIn or X — both are excluded from the free plan
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.