Brand24 vs Hootsuite: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Brand24 | Hootsuite |
|---|---|---|
| tier 1 | $249/mo — 3 keywords | $99/mo — Per user — up to 10 social accounts |
| tier 2 | $349/mo — 7 keywords | $199/mo — Per user — unlimited accounts, automation |
| tier 3 | $499/mo — 12 keywords | $399/mo — Per user — approvals and team workflows |
| tier 4 | $699/mo — 25 keywords | On request — Custom — org-wide governance |
| tier 5 | $1499/mo — From $1,499/mo — custom keyword count | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Brand24 if
- Brands that need to hear about problems early
Choose Hootsuite if
- Enterprises that need social governance and audit trails
- Teams already standardised on it who value the integration depth
Where each one disappoints
Brand24
- Small brands — entry price assumes real mention volume
Hootsuite
- Agencies with many staff — per-user billing makes headcount the cost, unlike Sendible at $35 with unlimited users
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.