BigSpy vs Foreplay: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | BigSpy | Foreplay |
|---|---|---|
| tier 1 | $69/mo — 1 seat — Facebook and Instagram only, 50 creative downloads a day | $59/mo — 1 user included |
| tier 2 | $159/mo — 1 seat — adds TikTok, Twitter, Google Ads, YouTube and Pangle; 300 downloads a day | $175/mo — Up to 5 users included |
| tier 3 | $399/mo — 5 seats (1 owner, 4 members) — same limits per seat | $459/mo — Up to 10 users included |
| tier 4 | $499/mo — 1 seat — adds Pinterest, Yahoo and Unity Ads; 3,000 downloads a day | On request — Custom — unlimited users and usage |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose BigSpy if
- Advertisers researching creatives across many networks at once — Ultimate covers ten
- Agencies needing seats: Scale is five seats for less than Ultimate's one
Choose Foreplay if
- Creative strategists briefing from what already works
Where each one disappoints
BigSpy
- Anyone who may need to move down a tier — BigSpy does not allow downgrades, you must cancel and wait out the paid period
- Advertisers on TikTok or Google Ads on a budget — the $69 tier covers only Facebook and Instagram
Foreplay
- Teams wanting generation — this only collects
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.