Attentive vs Emma: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Attentive | Emma |
|---|---|---|
| tier 1 | On request — Included with all plans | On request — Up to 10,000 contacts, visual automation builder, dynamic content, standard integrations |
| tier 2 | On request — Flat monthly fee | On request — Up to 25,000 contacts, unlimited users, landing page builder, custom event triggers |
| tier 3 | On request — Flat monthly fee | On request — Tiered franchise/branch accounts, centralized template locking, aggregate reporting |
| tier 4 | On request — Billed per click, not per month | — |
| tier 5 | On request — All channels, priority support and onboarding | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Attentive if
- Retail brands running SMS and email together at volume
- Teams that prefer paying for usage over a credit system
Choose Emma if
- Franchises, universities, and multi-location businesses managing local marketing teams
- Brand managers requiring strict template locking to prevent off-brand email designs
Where each one disappoints
Attentive
- Anyone who needs a number before a call — nothing is published, and one product bills per click
Emma
- Scraped cold outbound B2B prospecting without prior opt-in consent
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.