Athena vs Profound: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Athena | Profound |
|---|---|---|
| tier 1 | Free — $25 of free credit, 300 credits | $99/mo — ChatGPT tracking only, 50 prompts, 100 agent credits a month |
| tier 2 | $295/mo — 3,600 credits, unlimited members | $399/mo — 3 answer engines, 100 prompts, 400 agent credits |
| tier 3 | On request — Custom credit volume | On request — Up to 9 answer engines, SSO/SAML, SOC 2 |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Athena if
- Teams that want the whole company in the tool — members are unlimited on every plan
- Anyone testing AI visibility before committing, via the free credit
Choose Profound if
- Brands whose buyers now start in an AI assistant
Where each one disappoints
Athena
- Buyers who dislike add-on billing — API access and extra credits sit on top of the plan price
Profound
- Small sites — pricing is quoted and enterprise-shaped
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.