AppsFlyer vs Smartlook: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | AppsFlyer | Smartlook |
|---|---|---|
| tier 1 | Free — Up to 12,000 conversions/mo, OneLink deep linking, basic attribution | Free — 3,000 sessions/month, 1-month data retention, 3 heatmaps, 1 funnel |
| tier 2 | $0.07/mo — $0.07 per conversion, cost aggregation, fraud defense, raw data export | $55/mo — 10,000 sessions/month, unlimited heatmaps, unlimited funnels, event tracking |
| tier 3 | On request — Data clean room, predictive analytics, dedicated CSM, enterprise SLA | $149/mo — Custom session volume, native mobile SDK recordings, SSO, custom data retention |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose AppsFlyer if
- Global mobile apps and games managing multi-channel user acquisition
- Enterprise marketers requiring privacy-safe data clean room analytics
Choose Smartlook if
- Product managers and UX designers debugging conversion drop-offs in web and mobile apps
- E-commerce growth teams identifying shopping cart abandonment friction through session replays
Where each one disappoints
AppsFlyer
- Single-author personal blogs
Smartlook
- Cold outbound B2B email deliverability testing
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.