AppsFlyer vs Singular: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | AppsFlyer | Singular |
|---|---|---|
| tier 1 | Free — Up to 12,000 conversions/mo, OneLink deep linking, basic attribution | On request — Marketing ETL, cost aggregation, mobile attribution, basic fraud prevention |
| tier 2 | $0.07/mo — $0.07 per conversion, cost aggregation, fraud defense, raw data export | On request — Full SKAdNetwork suite, creative analytics, custom data governance, dedicated TAM |
| tier 3 | On request — Data clean room, predictive analytics, dedicated CSM, enterprise SLA | — |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose AppsFlyer if
- Global mobile apps and games managing multi-channel user acquisition
- Enterprise marketers requiring privacy-safe data clean room analytics
Choose Singular if
- Mobile app growth marketers measuring cross-channel return on ad spend
- Performance media buyers consolidating fragmented ad network spend data
Where each one disappoints
AppsFlyer
- Single-author personal blogs
Singular
- Simple static brochure websites without ad spend
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.