AppsFlyer vs Branch: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | AppsFlyer | Branch |
|---|---|---|
| tier 1 | Free — Up to 12,000 conversions/mo, OneLink deep linking, basic attribution | Free — Free up to 10k monthly active users, universal deep links, QR codes |
| tier 2 | $0.07/mo — $0.07 per conversion, cost aggregation, fraud defense, raw data export | $200/mo — Custom attribution tracking, cross-platform cohort analytics, SLA support |
| tier 3 | On request — Data clean room, predictive analytics, dedicated CSM, enterprise SLA | On request — Custom MAU capacity, advanced fraud prevention, dedicated CSM, raw data export |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose AppsFlyer if
- Global mobile apps and games managing multi-channel user acquisition
- Enterprise marketers requiring privacy-safe data clean room analytics
Choose Branch if
- Mobile app developers building seamless deep linking onboarding journeys
- Omnichannel retailers attributing mobile app purchases to marketing campaigns
Where each one disappoints
AppsFlyer
- Single-author personal blogs
Branch
- Small local physical storefronts with no mobile presence
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.