Amplitude vs Optimizely: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Amplitude | Optimizely |
|---|---|---|
| tier 1 | $61/mo — Up to 150k monthly tracked users, cohort syncing, session replay | On request — Visual A/B testing, stats engine, audience targeting |
| tier 2 | On request — Predictive analytics, automated behavioral clustering, custom MTU tiers | On request — Server-side flags, mobile SDKs, rollouts |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Amplitude if
- Product managers and growth teams conducting deep behavioral cohort segmentation
- Digital businesses combining user event analytics with live A/B feature experimentation
Choose Optimizely if
- Enterprise engineering and product teams needing server-side feature flags and A/B experiments
- Large ecommerce brands optimizing multi-step checkout funnels and personalized homepages
Where each one disappoints
Amplitude
- Small websites looking for simple cookie-free traffic counters
Optimizely
- Small businesses with budgets under $20,000/year
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.