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Semrush Content Toolkit · Frase

Semrush Content Toolkit vs Frase: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanSemrush Content ToolkitFrase
tier 1 $60/mo — Topic Finder, SEO briefs, 5 SEO-boosted articles a month, optimizer $49/mo — 1 seat, 1 site, 10 articles and 50 audit pages a month
tier 2 $30/mo — 10 additional SEO-boosted articles a month $129/mo — 3 seats, 5 sites, 40 articles and 250 audit pages
tier 3 $299/mo — 5 seats, 10 domains, 100 articles and 1,000 audit pages
tier 4 On request — Custom — white-label, SSO, branded client portal

read from both vendors' pricing pages · 20 Aug 2026 · how we verify

Choose Semrush Content Toolkit if

  • Teams already paying for Semrush

Choose Frase if

  • Freelancers who need briefs and drafts in one place
  • Testing SEO content workflows cheaply

Where each one disappoints

Semrush Content Toolkit

  • Anyone not in the Semrush ecosystem — better standalone tools exist

Frase

  • Teams needing seat management — seats are limited on lower plans

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

Other options