Ahrefs vs Keyword Tool: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Ahrefs | Keyword Tool |
|---|---|---|
| tier 1 | $129/mo — 5 projects, 750 keywords, 6 months history, 1 user; extra users $40/mo | $89/mo — Search volume data, competitor keyword analysis, 2x more keywords than free tool |
| tier 2 | $249/mo — 20 projects, 2,000 keywords, 2 years history; extra users $60/mo | $99/mo — Cost-per-click data, Google Ads competition data, 10 user accounts |
| tier 3 | $449/mo — 50 projects, 5,000 keywords, 5 years history; extra users $80/mo | $199/mo — 50 user accounts, 50,000 search volume requests/day, full API access |
| tier 4 | $1499/mo — Uncapped API, unlimited history; extra users $100/mo | — |
read from both vendors' pricing pages · 20 Aug 2026 · how we verify
Choose Ahrefs if
- Anyone buying or selling links — DR is the number the market prices against
- Teams needing deep historical data on competitors
Choose Keyword Tool if
- E-commerce merchants optimizing product listings for Amazon and Google shopping
- Content creators seeking long-tail question queries for FAQ schema and blog articles
Where each one disappoints
Ahrefs
- Teams sharing one login — every tier includes one seat and extras start at $40/mo
Keyword Tool
- Technical crawler log analysis
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.