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Adthena vs The Search Monitor: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanAdthenaThe Search Monitor
tier 1 $1000/mo — Whole Market View AI, trademark infringement monitoring, brand protection alerts $299/mo — Trademark infringement tracking, affiliate compliance crawler, daily automated alerts
tier 2 $599/mo — Market share estimation, competitor ad copy analysis, landing page snapshots, API access
tier 3 $1199/mo — Global multi-country search monitoring, custom crawling frequency, dedicated support

read from both vendors' pricing pages · 25 Aug 2026 · how we verify

Choose Adthena if

  • Tier-1 enterprise advertisers protecting valuable brand trademarks in Google search
  • PPC directors needing complete transparency into competitor bidding schedules and ad copy

Choose The Search Monitor if

  • Affiliate managers enforcing strict non-brand bidding rules across affiliate partners
  • In-house legal and PPC teams protecting trademark keywords from competitors

Where each one disappoints

Adthena

  • Small local plumbers managing basic $200/month local search campaigns

The Search Monitor

  • SEO writers looking for an on-page NLP keyword content editor

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

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