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AdPlexity vs Pathmatics by Sensor Tower: Which Should You Choose in 2026?

Both prices below were read from each vendor's own pricing page on the date shown.

Pricing side by side

PlanAdPlexityPathmatics by Sensor Tower
tier 1 $199/mo — Mobile pop and in-app ads, carrier targeting, landing page download $1500/mo — Cross-channel digital ad tracking, spend estimates, creative archive
tier 2 $249/mo — Top native networks, device filters, affiliate network tracking $4500/mo — Full OTT & social intelligence, custom category taxonomies, API access
tier 3 $499/mo — All channels (Mobile, Desktop, Native, Push, Ecommerce), API access

read from both vendors' pricing pages · 22 Aug 2026 · how we verify

Choose AdPlexity if

  • Professional media buyers executing six-figure affiliate ad campaigns
  • Marketplace aggregators discovering top-selling ecommerce products and funnels

Choose Pathmatics by Sensor Tower if

  • Enterprise brand managers tracking competitor ad spend across social and OTT
  • Media agencies formulating competitive digital media pitch decks

Where each one disappoints

AdPlexity

  • Local business Google Maps SEO

Pathmatics by Sensor Tower

  • Solo WordPress publishers

Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.

Other options