Adjust vs Branch: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Adjust | Branch |
|---|---|---|
| tier 1 | On request — Core mobile attribution, real-time callbacks, standard cohort analytics | Free — Free up to 10k monthly active users, universal deep links, QR codes |
| tier 2 | On request — Fraud prevention suite, automated cost aggregation, deep linking, custom SLA | $200/mo — Custom attribution tracking, cross-platform cohort analytics, SLA support |
| tier 3 | — | On request — Custom MAU capacity, advanced fraud prevention, dedicated CSM, raw data export |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Adjust if
- Mobile gaming studios and consumer app publishers scaling installs
- Enterprise brands requiring rigorous mobile ad fraud protection
Choose Branch if
- Mobile app developers building seamless deep linking onboarding journeys
- Omnichannel retailers attributing mobile app purchases to marketing campaigns
Where each one disappoints
Adjust
- Local physical retail stores without mobile apps
Branch
- Small local physical storefronts with no mobile presence
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.