Adjust vs AppsFlyer: Which Should You Choose in 2026?
Both prices below were read from each vendor's own pricing page on the date shown.
Pricing side by side
| Plan | Adjust | AppsFlyer |
|---|---|---|
| tier 1 | On request — Core mobile attribution, real-time callbacks, standard cohort analytics | Free — Up to 12,000 conversions/mo, OneLink deep linking, basic attribution |
| tier 2 | On request — Fraud prevention suite, automated cost aggregation, deep linking, custom SLA | $0.07/mo — $0.07 per conversion, cost aggregation, fraud defense, raw data export |
| tier 3 | — | On request — Data clean room, predictive analytics, dedicated CSM, enterprise SLA |
read from both vendors' pricing pages · 22 Aug 2026 · how we verify
Choose Adjust if
- Mobile gaming studios and consumer app publishers scaling installs
- Enterprise brands requiring rigorous mobile ad fraud protection
Choose AppsFlyer if
- Global mobile apps and games managing multi-channel user acquisition
- Enterprise marketers requiring privacy-safe data clean room analytics
Where each one disappoints
Adjust
- Local physical retail stores without mobile apps
AppsFlyer
- Single-author personal blogs
Compiled by Stepan Noianov from both vendors' own sites. Something wrong? Report an inaccuracy.